Your Personal Finances Don’t Get Better Without Action. Get Going With These Tips! (2)

Your Personal Finances Don’t Get Better Without Action. Get Going With These Tips!

Managing personal finances is an important skill for any adult to ensure that your income is being spent in the best possible way. By keeping bank statements and creating a budget, you can make the most of your money. Read this article for more tips on how to effectively deal with personal finances.

Check your investments yearly. Your portfolio should match the current economic situation and it should reflect the market changes. Take advantages of the professional advice your financial advisors provide and make the necessary changes to be able to gain the most. Frequently adjusting your portfolio ensures the best possible profit all the time.

Get a free checking account. If you have a checking account you have to pay monthly fees on, you could be wasting money. Instead, look for a checking account that doesn’t have monthly fees or per transaction fees. You may have to set up direct deposit with some banks to get a free checking account.

Make your personal finance record-keeping more efficient and easy to read by marking debits and payments in your check registry using a bold, red ink pen. This will make you less likely to overlook withdrawals and debits and will also allow you to quickly verify all expenses as you balance your checkbook.

If you plan to open a bank account, think about what services you need from the account. Quite often banks charge fees for various … Read more...

3 BIG Reasons You Need To Know Your Target Market

3 BIG Reasons You Need To Know Your Target Market

Rule Number One when writing marketing materials is “Know Your Target Market.” There’s a lot of foundational work to do before you ever put a word on paper (more about this in future issues), but this is the place to start.
What happens when you define your target market and become intimately acquainted with their needs and problems?
1. Prospects will read your materials and know exactly why they need you
There’s a big difference between marketing to just anyone who crosses you path and a target market of, say, seniors over 65 who own their own homes. A senior over 65, who owns her own home, has very specific needs. When you know her needs, you can develop a sharply focused marketing message that makes her feel you’re talking directly to her. And guess what? When she feels that you understand her, she’ll be more willing to do business with you.
2. It gives direction to your product or service
“The Apprentice” is a hit TV series where two opposing teams are given a business project to complete. In the first episode of this season, their assignment was to develop a new toy for Mattel, the largest toy manufacturer in the world. A Mattel executive said: “In this business you always want the kids to steer you.” In the end the losing team was told that their idea showed a lack of understanding of what children want and like. … Read more...